Monday, July 6

Guide

The 24 Best Live Chat Software & Services of the Year
Business, Free, Grow, Guide, Marketing, Reviews, Social Media, Startup, Tools Apps Software

The 24 Best Live Chat Software & Services of the Year

The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response instantly. Wouldn't it be great if your sales team could connect with prospects in a similar way? No matter which stage of the sales lifecycle they're in, 82% of consumers rate an "immediate" response as important or very important if they have a sales question. Live chat software allows salespeople to interact with website visitors as they're exploring content or researching products. (more…)
How Digital Selling and Digital Marketing Work Together To Win Sales
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How Digital Selling and Digital Marketing Work Together To Win Sales

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. As much as I appreciate these hot topics, they are each connected to digital marketing. (more…)
How to Use Webinars to Sell Your Online Course in 5 Simple Steps
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How to Use Webinars to Sell Your Online Course in 5 Simple Steps

The online learning industry is booming. According to a study by Research & Markets, the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. (more…)
5 Sales Promotion Ideas to Leverage or Leave
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5 Sales Promotion Ideas to Leverage or Leave

Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when mastering essential negotiation skills. For sales leaders, promotions either make the customer’s decision easier or motivate the salesperson to work a little harder. (more…)
The Proven Process for Developing a Go-to-Market Strategy
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The Proven Process for Developing a Go-to-Market Strategy

When you're unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. To avoid this, it’s important to craft a carefully thought out plan. Because without planning, it’s impossible to know if you’re chasing the wrong audience, you’re too early or too late to the market, or the market is already too saturated with similar solutions. But, before we go any further, what is a go-to-market strategy? What Is a Go-to-Market (GTM) Strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Each product and market are different, therefore each GTM strategy should be thorough...